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Among the most rudimentary aspects of Search Engine Optimization (SEO) is seeing to it that the pages within a website are as accessible as possible to the search engines. It is not just the homepage of a website that can be indexed, but also the internal pages inside a site's structure. The inside pages of a site frequently contain crucial content such as products, services or other information, and can therefore be uniquely optimised for associated terms. Easy access to these pages is therefore vital.
There are many considerations to make when optimizing a website for search engines, and making all important pages accessible to search engine robots. Wyest ’s experienced staff keep up- to- date with the latest strategies to ensure that your website is fully optimized for search engines, to help maintain high rankings.
Wyest offers the following for on-site optimization:
• Applying the proposed web site structure in terms of links and dynamics of better search engine indexing
• Creating meta tags to implement your keyword list(Title, Keyword, description) after identifying target
• keywords for every page on your website
• HTML code optimization which includes adding headings, image alt tags and proper hyperlinks
• HTML code clean up and optimization to improve keyword density
• Editing and copy writing the content to make on page relevancy in terms of targeted keywords.

In order to increase search engine rankings, getting backlinks is critical. But getting links from other sites can be tough. Here are 2 creative ways you can try to get more backlinks

Getting relevant backlinks is a time intensive process, one that most webmasters cannot afford to spend. This is where we come in. Most of the link building techniques we use will result in an increase in traffic on an ongoing basis, as well as boost search engine rankings. These processes take up a lot of time, but the rewards can be high.
Using blogs as a linking strategy
One of the easiest ways to gain backlinks is to start other websites and have them link to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. Many websites target specific audiences using facebook and myspace as a source of traffic and backlinks.

The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. and moreover the logarithms are changing by the day. However there are some general principles on what is considered to be positive factors that can influence your rankings.
These factors relate mainly to the quality and quantity of incoming links to the site. Although outgoing links also play a part, they are not as important as incoming links.

ased on a website’s content, the search engines determine the theme of the site and the relevance of individual pages to the theme. This is one of the reasons why it is so important to focus on a niche topic and not go too broad.
Search engines look for sites that appear to be natural and not contrived to beat their algorithms. If a website has a lot of incoming links but they all go to the same page, this would not appear to be natural. Similarly if lots of links come from the same site or even the same server, this would raise alarm signals with the search engines and they could penalise a website’s rankings.
We understand that SEO is not an exact science… a page could rank number one with Yahoo and not even be in the top 100 with Google. Similarly, a page that ranks well today could rank poorly tomorrow. Our SEO methods will ensure that your website will be optimized so that your rakings will rise in major search engines and stay on the top.
We have a number of methods we use for effective off-page optimization of your site.

At Wyest we have experienced writers who write keyword rich articles on topics that are closely related to your business type, while making sure that the article provides good content for the reader. Every article submitted to article submission sites will have a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.
Social Bookmarking Submission
Our experienced SEO staff will manually submit your site to the most popular sites like dig, stumble and so on. Every manual submission is carefully worded and keyword rich to ensure maximum exposure to your website.
Directory Submission
Wyest will submit your website to over 300 online directories on the site. These directories are like the phone books of the Internet and our experienced staff are well trained in listing your sites in the category that best suits the website for maximum exposure.